fastcompany: “For most brands, a risky marketing...

fastcompany:

“For most brands, a risky marketing move consists of not testing the copy on that new ad, or using a new media channel despite the lack of rock solid metrics.

Red Bull’s idea of risk is that one of its sponsored athlete’s bodily fluids will turn into gas as he plummets 24 miles from space at 800+ miles per hour while his parents, girlfriend and the rest of the world watch, live.

With the Red Bull Stratos Project, the energy drink brand-turned-media company brought extreme sports spectacle to new heights and redefined the idea of content marketing, PR stunt and brand utility.”

Congrats to Fearless Felix!

Source: fastcocreate.com
1. marketingforbreakfast reblogged this from fastcompany
2. heikemerkel reblogged this from fastcompany
3. pauljones888 reblogged this from fastcompany and added:
  
  Must see this
4. weall reblogged this from fastcompany
5. weall likes this
6. mattladner reblogged this from davidsparks and added:
  
  This is what our generation can do…
7. sandmtntexan reblogged this from prweek
8. jaredzlotnick reblogged this from fastcompany
9. patlacroix reblogged this from fastcompany
10. andremaricato reblogged this from fastcompany
11. juangreer likes this
12. seancurry1 reblogged this from atlanticrefreshment
13. motorcyclemapsus reblogged this from fastcompany
14. leebeeloves likes this
15. indieandyy likes this
16. vellapantimorris likes this
17. vadoalmassimo reblogged this from fastcompany and added:
  
  Strade del mondo! _______________________________ Ruote LatinaRuote Italia Il portale ospita aziende, uomini e piloti e...
18. chhhristine likes this
19. blankcheque likes this
20. davidsparks reblogged this from fastcompany
21. dipyourpizza likes this
22. hescreaamssymone likes this
23. hescreaamssymone reblogged this from thecultureofme
24. andrewjmac reblogged this from fastcompany
25. fellinlovelikeafool reblogged this from fastcompany
26. fox-and-hound likes this
27. oliviarz reblogged this from prweek and added:
  
  this whole thing just blows my mind. i must admit i wasn’t feeling my usual optimistic self when hearing what Felix was...
28. aimee-michelle likes this
29. sadage reblogged this from fastcompany and added:
  
  Fair enough, but for the record, I’ve worked in advertising for 15 years and...metrics.”...
30. kaffeinebuzz likes this
31. billgoode reblogged this from fastcompany
32. 28c reblogged this from fastcompany
33. nekosammyy likes this
34. jenniferawood reblogged this from thecultureofme
35. saraschoice reblogged this from fastcompany
36. atlanticrefreshment reblogged this from fastcompany
37. oilychi likes this
38. guada-cant-buymelove likes this
39. paintedonwater likes this
40. fortuneflux reblogged this from fastcompany and added:
  
  Congrats to Fearless Felix!
41. jamiepham likes this
42. bluebuzz likes this
43. pedestalwarfare likes this
44. lotusgalramblings likes this
45. rishhh reblogged this from fastcompany and added:
  
  be done…and done right. Time...again. I long to work with a
46. trusthedust likes this
47. peterhoang1993 reblogged this from ncthngs
48. amerikanerin reblogged this from prweek
49. berjones likes this
50. Show more notesLoading...